Pinterest tips for business.

Pinterest has quickly become one of the fastest-growing search engines. It has over 350 million active users. With so many users on the platform, you have a big opportunity to gain brand awareness and sales. Pinterest is the only social media platform to offer visual search.

Rich Pins

There are four different types of Rich Pins that provide more information and increased engagement.

Product Pins – includes information about the product you are selling and if the item is sold out.

Recipe Pins – includes ingredients, cook time, and serving information.

Article Pins – includes the headline, author, and story description.

Place Pin – includes a map, address, and phone number.

Group boards/niche boards; are extremely helpful to interact with like-minded individuals and share material. It is a great way to help and support each other.

Best Tips for using Pinterest.

Create captivating content.

-        Vertical image at high-quality resolution.

-        Descriptive copy helps people understand what to expect.

-        Text overlay to reinforce your message.

-        Include your logo and brand colors.

Pin Consistently

-        Pin once per day minimum.

-        Schedule pins with Tailwind or Pinterest.

-        Pin 70% of your own content and 30% curated content.

Optimize Pinterest SEO

-        Use keywords that are relevant to your product, and that are easily searchable on Pinterest.

-        Hashtags are useful to reach more pinners.